Lays - Imaginary Ball

For this Lay’s campaign, I developed four motion graphics videos that brought the excitement of football to life by following the dynamic movement of an imaginary ball, leading up to the climactic goal moment. The series concluded with the legendary Lionel Messi enjoying Lay’s, reinforcing the brand’s message of savoring every moment through engaging and energetic animations.

My participation in this project took place in collaboration with the company Vidsy.co

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