Lays - Imaginary Ball

For this Lay’s campaign, I developed four motion graphics videos that brought the excitement of football to life by following the dynamic movement of an imaginary ball, leading up to the climactic goal moment. The series concluded with the legendary Lionel Messi enjoying Lay’s, reinforcing the brand’s message of savoring every moment through engaging and energetic animations.

For this campaign with Lay’s, I created four motion graphics videos designed to capture the excitement and energy of football. The concept revolved around an imaginary ball, with the camera dynamically following its movement as players and fans chased it across the scene, all building toward the ultimate goal-scoring moment.

As a powerful finale, the legendary Lionel Messi appears enjoying a bag of Lay’s, tying the emotion of football with the brand’s message of making the most out of every moment. The animations combined fluid motion design with storytelling to emphasize the joy, passion, and spontaneity that both football and Lay’s share.

My participation in this project took place in collaboration with the company Vidsy.co

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