Henkel is a German chemical and consumer goods company active in the consumer and industrial sectors. Specifically, we are talking about their authentic organic beauty brand for the face & body - N.A.E. Naturale Antica Erboristeria, which celebrates a long Italian herbalism tradition with beauty recipes. Their pampering formulas are crafted with unique blends of refined organic ingredients, with a minimum of 97% Natural Origins - and all face and body care products are Vegan and Certified Organic.
The focus here was natural & organic - and I needed the creativity to reflect the brand's ethos. Visually, it has to feel clean, fresh, high quality, trustworthy, and beautiful. The creative evokes the feeling of strolling through the Italian countryside, bathed in sunshine with the subtle fragrance of joyful beauty in the air.
