As a motion graphics artist, I had the incredible opportunity to work on a freelance gig for Music People, a renowned brand in South Africa's vibrant electronic music scene. My task was to create captivating and energetic promotional videos for their techno, house, and deep music parties, explicitly targeting the Instagram Stories platform. The primary goal of this project was to produce a 15-second motion graphic animation that captured the essence and vibe of Music People's events. The video needed to be visually stunning and intriguing and exude a premium feel to attract the target audience's attention.
The animations were designed to reflect the pulsating energy and the hypnotic rhythm of the music, creating an immersive experience for the viewers. Using geometric shapes, futuristic elements, and seamless transitions added a modern touch while maintaining a sense of sophistication.
