I was excited to work on a motion graphics gig for Doritos, the iconic American brand of flavored tortilla chips. This project aimed to create a series of super-up-market social videos to showcase Doritos' products in a way that resonated with a youthful and luxurious audience. The overall goal was to capture the attention of potential consumers, generate interest in Doritos' offerings, and encourage them to take action by trying out the products.
I maintained a friendly and informative tone throughout the videos, engaging the audience with compelling visuals and captivating storytelling. The motion graphics were seamlessly integrated with the key messages, ensuring that viewers enjoyed the videos and gained a deeper understanding of Doritos' products and their unique value proposition.
