This project was thought of just making a logo, and that's it, but I really liked the idea of the brand, so I took it to the next level, where I presented the brand more completely.
I created the branding, how it would be projected on its website, and how it would interact with the public.
We also created a manual of basic rules of use so that the client can have all the references of how the brand should be used in future designs.
Many ask if it is essential or not the development a Manual. Of course, it has a cost apart from the brand's creation, and many see it as unnecessary, but it is better to think twice. The Design Manual helps you to have a clear guide of where the design has been created, what elements were used for its elaboration, what characteristics represent the brand, and extra features that help you define the brand in its niche.
Here you can see everything that comes with a Manual: designs, colors, typography, correct uses of the brand's image, and its incorrect uses so that in the future, the client can present problems in its use.
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